Must Have Skills:
 Marketo Certified Expert
 Prior Marketo experience 5/+
 Velocity Scripting, JS Scripting
 Knowledge on ABM, MSI, Dynamic Chat, Interactive Webinars.
 Knowledge on Launch point integrations
 Marketo Instance Technical Set up and configurations
 CRM Integration (Native, Custom) – SF/Dynamics/SAP
 Experience working with APIs, Webhooks, Custom Object, Custom Activities , Bulk
export/import
 Custom integration with CDP/Datawarehouse, SFTP, Knowledge on utilizing
middlewares for custom implementations
 Strong knowledge on Forms (Custom implementation on external sites, Custom
validations etc.,)
 Ability to review customer requirement and draft solution and architecture.
Good to have:
 AEP, AWS
 HTML, CSS, PHP, Python
 Consulting experience
 Cross-channel implementation
 Experience in leading project
Description
 Work as a Marketo and Marketing Automation technical subject matter expert, having
had
the breadth and depth of experience to provide solutions to complex business problems
based upon real-world experiences.
 Create marketing automation implementation plans to include sales and marketing
alignment, lead-to-revenue strategies, database requirements, automation configuration,
and functional mapping of integrations.
 Experience in setting up the integrations between Marketo and CRM systems
(Salesforce.com, Microsoft Dynamics CRM, Custom CRM ) and CDP integrations.
 Knowledge in programming and scripting languages and hosting environments(AWS,
Azure, etc.,)
 Velocity/Email scripting knowledge for advanced email personalization.
 Strong technical skills in Marketo including Marketo API and custom integrations
 Strong analytical and problem-solving skills
 Fundamental knowledge of design patterns
 Experience in communicating effectively with users, other technical teams &
management to collect requirements, and describe software product features, and
technical designs.